Net Profit ROI Tracker

Move beyond vanity metrics. Calculate your true net profit ROI by accounting for all costs, not just gross ROAS.

Enter Campaign Data

£
£
£
Total product costs for all sales
£
Agency fees, creative production, tools, etc.

Profitability Analysis

Gross ROAS
0.00x
Net Profit ROI
0%
Gross Profit
£0.00
Net Profit (After All Costs)
£0.00
True Profit Margin
0%

Why Net Profit ROI Matters

Platforms like Facebook and Google report Gross ROAS, which only compares revenue to ad spend. This ignores critical costs like COGS, fulfillment, and fees.

Gross ROAS = Revenue ÷ Ad Spend
Net Profit ROI = (Net Profit ÷ Total Costs) × 100

Total Costs include: Ad Spend + COGS + Fees

A campaign with 3.0x ROAS might actually be losing money when you factor in all costs.