LTV & Ad Budget Scaler

Determine your maximum sustainable cost of acquisition and the marketing budget needed to achieve your growth goals.

Enter Your Business Metrics

£

Your Growth Plan

Maximum Sustainable CAC (Cost to Acquire)
£0.00
Required Monthly Marketing Budget
£0.00
Expected Monthly Revenue (from new clients)
£0.00
ROI on Marketing Spend
0%

Understanding LTV:CAC Ratio

The LTV:CAC ratio measures how much value a customer generates compared to the cost of acquiring them.

Target CAC = LTV ÷ Target Ratio
Marketing Budget = Target CAC × Desired Clients

Benchmark Ratios:

  • 5:1 - Optimal for sustainable growth
  • 3:1 - Industry standard minimum
  • 2:1 - Aggressive growth mode
  • Below 2:1 - Not sustainable