Calculate the minimum Return on Ad Spend needed to cover all costs and avoid losses on your e-commerce campaigns.
Break-Even ROAS is the minimum return on ad spend you need to achieve to cover all costs without making a loss.
Example: If your product sells for £100 and costs £50 total, your BEROAS is 2.0x. This means you must generate £2 in revenue for every £1 spent on ads to break even.